Boost Your Launch Success: Essential Tips for Effective App Launches

News

Sunsetting Launch Effect

After five years, we’re officially sunsetting Launch Effect. The free version of the theme is still available, but we will no longer offer Premium versions of the theme. We will also no longer be offering support. These changes are effective immediately.

We appreciate your support over the years, and we’re proud of the impact Launch Effect has had on thousands of startups and small businesses all over the world.

We are also exploring a sale of the Launch Effect property and its related assets (domain, website, theme code, and marketing infrastructure). If you are interested, please contact .

Posted at 2:44 PM on Tuesday, June 7

Features

Launch Effect 2.4 Released: Major Performance Enhancements!

We’re thrilled to announce the release of Launch Effect 2.4—the latest update of our theme with major updates to usability and performance! We’ve done a lot of code cleanup and optimization under the hood to make the theme run faster overall, but here’s an overview of some of the new features as well as user interface changes you’ll see in version 2.4.

Posted at 10:15 PM on Friday, February 7,

Launch Effect Video Tutorial: How to Use PayPal “Buy Now” Feature

Hello Launch Effect community!

Ever since we launched Launch Effect Premium version 2.28, we’ve gotten a handful of questions regarding how to best use the PayPal “Buy Now” button feature. Below is a video tutorial we have put together for you to see how you can sell multiple product options on your product page as well as see how the PayPal feature works in action*.

Posted at 11:11 PM on Tuesday, June 11,

Spotlight

Recently Spotted: Launch Effect Sites No. 12

New week, new ideas, new Launch Effect sites! Click on the images to get a closer look.

The Ilkley Film Festival invites you to their upcoming film lovers’ dream event:

Posted at 8:45 PM on Wednesday, June 5

Features

Launch Effect 2.28 Released: Introducing PayPal integration

Launch Effect version 2.28 is finally released! We listened to your feedback, and version 2.28 is now built with PayPal integration!

This feature is only available on PREMIUM. View a demo here.

Posted at 4:00 PM on Thursday, May 30,

Spotlight

Recently Spotted Launch Effect Sites No. 11

New week, new ideas, new Launch Effect sites! Click on the images to get a closer look.

Needle is an iPhone app that’ll soon allow you to browse, listen, and trade vinyls. Check out the slideshow action:

Posted at 10:35 PM on Tuesday, February 26

Launch Effect 2.25 Released: New Background Slideshow Feature, Autoresponder & More!

This newest release is for our users—the smartest, most supportive users in the WordPress community.

Launch Effect 2.25 features two of the most requested features from our support forum: background slideshow (Premium feature) and autoresponder.

We also fine-tuned our jQuery standards and optimized with WordPress 3.5, so we strongly recommend updating to 2.25 (Lite or Premium) to give your visitors the best possible experience.

Posted at 3:01 PM on Tuesday, January 22

News

Launch Something 2013 Giveaway — Enter to Win a Premium WordPress Theme Bundle & More!

To get you moving on the right track, we’re giving away some cool prizes, including a Premium WordPress Theme bundle with Launch Effect Premium and DesignCub Portfolio Theme—a forthcoming theme for visual storytellers.

To enter, follow these three simple steps (takes 2 min, tops!):

Go to http://contest.launcheffectapp.com
Fill out the form and tell us what your launch plans are for 2013
Share the link with your friends. The top 3 with the highest referral rate win!

Posted at 5:34 PM on Tuesday, January 15

Launch Effect 2.21 Released: Improvements to Speed, Stability, and SEO!

It’s finally here! We’re happy to introduce Launch Effect Version 2.21—the latest update of our theme with major enhancements to speed, stability, and SEO.

In a nutshell, we made some key robustness fixes, tweaks to the theme’s responsive styling, and game-changing improvements to the way you can manage your site’s meta data (pro tip: install Yoast’s WordPress SEO Plugin). All these new changes are available on both Lite and Premium versions.